Users will soon have a new feature that enables them to reduce the volume of AI-created content appearing in their streams. This initiative comes as the service announced that it now features in excess of 1 thousand million AI videos.
Trial and Implementation
This change is undergoing trials over the coming weeks before a global launch. This advancement comes amid a increase in content created by AI, spurred by new content generation software.
AI Content on Other Platforms
Recent reports that nearly 10% of the fastest-growing video streams on another major platform only show clips produced artificially. A large amount of this material is deemed mass-produced AI material, a phrase for inferior, mass-produced content that is typically absurd or surreal.
“We know from our community that a lot of users appreciate content created using AI tools, from AI artwork to informative clips, and we intend to give people the power to increase or decrease of that, depending on their own choices,” stated a platform representative.
AI on the Platform
TikTok disclosed that there are currently 1.3 billion videos on its app tagged as artificially created. In total, over 100 m videos are added to the service every day, making AI-generated material a minor percentage of its complete catalog.
User Control Features
Members will be capable of decrease or raise the level of artificial media they see by accessing the topic control option in the app and picking “AI-generated content”. Further subjects that can already be adjusted under the setting encompass current affairs, style, aesthetics, and dance.
Platform Guidelines
The platform’s guidelines mandate creators to label convincing artificially created content, and it prohibits harmful deepfakes of public figures or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be removed under its user guidelines.
Furthermore, the app will henceforth add an AI-generated watermark to content made using its built-in AI features, or identified by an collaborative effort for identifying artificial media. This measure is intended to help prevent users from trying to bypass the tagging system.
AI Literacy Programs
The platform is additionally introducing a $2 million awareness program for professionals and organizations to develop educational content about ethical AI use. This project will assist non-profit groups dedicated to teaching coding and technology.
Moderation Strategy
The platform has justified its safety measures, amid debate over proposals to cut jobs for numerous safety staff in the UK. TikTok is set to eliminate hundreds of positions in its content moderation team in its British office, with labor groups and digital protection specialists expressing worry that people are being substituted by AI moderation.
A trust and safety lead stated that people-led review would still have a role, but artificial intelligence can protect employees by removing the most harmful content ahead of it has to be seen by staff. TikTok stated a significant reduction in disturbing and violent content reviewed by human moderators over the past year due to the use of its automated systems.
We believe it is crucial to combine humans and technology to ensure user safety,” the official commented. “We’ll have staff as part of that process, but we further consider it’s extremely critical to reduce exposure to unsafe media as swiftly, which is where a lot of the machine support is making a difference operate efficiently.”
